Making of the Future TVC
The Future TVC for C2 has been around for a while but the pictures taken that day by resident photo god, Robert Abueg, give a good idea of what it’s like to produce a TV commercial. The process of making a commercial is one of the best parts about working in advertising. Sometimes you have to stay on location really late and deal with difficult talents, but for the most part it’s a great experience.
It’s the time you get to meet models, celebrities, directors, producers, and other cool people from the industry. You also learn to appreciate all the little details that make up an ad, because you helped make it happen.
Another great thing about shoots is the free time. You’re on location to work, but for the most part you’re free to relax and just soak up what’s happening around you. And, most importantly, there’s always so much free food!! TVCs = awesome.