The Importance of Knowing Your Market

Companies (referred to as “clients”) hire advertising agencies to come up with marketing campaigns and strategies that are aimed at boosting sales.  An advertisement is therefore carefully crafted in order to help clients meet their sales projections.  With all the products out in the market, advertising is needed to show consumers what products are out there and what these products can do for the consuming public.

Some ads are larger than life.  They’re loud, in your face, and proud of it!

Other ads are more subtle.  They may not necessarily scream out at the audience, but that’s okay.  Because sometimes a whisper can be just as effective as a scream -perhaps even more so.

The important thing is knowing your audience (a.k.a. your target market).  You need that knowledge in order to take their money influence their spending habits.  More sales = happy clients.  Happy clients = more money for the agency.  More money for the agency = more libres from the boss!  Everybody wins!  Even the consumers -because, thanks to the guiding power of advertising, they become united with products they want and or need.

Rappler conducted an online survey that questioned 29,000 people from 58 different countries about their spending habits.  Here are some buy-triggers that Pinoys exhibit:
4 Factors That Influence Filipino Decision To Buy 

While these four aren’t the only factors that determine whether a product (and the marketing campaigns behind it) becomes successful or not, they still give insight on what the Philippine market is like.  Being able to properly utilize information like this is what separates effective advertisements from the ones that do not deliver.

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