Coachella Day at PC&V

This post has been long overdue.  But here it is, Coachella Day at PC&V!

The wonderful thing about the day was how spontaneous it was.  We were talking about Coachella the day before and Anna suggested we all come dressed in hipster wear for work the next day.

It wasn’t supposed to be a big deal.  Just come to work in Coachella clothes and maybe take a few pictures.

But then company owner and President, Ariel Comia (the C in PC&V) offered to art direct us.  As a result, we came up with some pretty cool shots.  The peeps over at Coachella even liked our group photo on Instagram, which was really random.  We wonder if they knew we weren’t in the Coachella event itself, and were actually just phototripping on an office veranda thousands of miles away.


Art Direction from the Boss Dan and Soc Pilar Justine Anna Group Shot iPhone capture Coachella Day!

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