The Importance of Knowing Your Market

Companies (referred to as “clients”) hire advertising agencies to come up with marketing campaigns and strategies that are aimed at boosting sales.  An advertisement is therefore carefully crafted in order to help clients meet their sales projections.  With all the products out in the market, advertising is needed to show consumers what products are out there and what these products can do for the consuming public.

Some ads are larger than life.  They’re loud, in your face, and proud of it!

Other ads are more subtle.  They may not necessarily scream out at the audience, but that’s okay.  Because sometimes a whisper can be just as effective as a scream -perhaps even more so.

The important thing is knowing your audience (a.k.a. your target market).  You need that knowledge in order to take their money influence their spending habits.  More sales = happy clients.  Happy clients = more money for the agency.  More money for the agency = more libres from the boss!  Everybody wins!  Even the consumers -because, thanks to the guiding power of advertising, they become united with products they want and or need.

Rappler conducted an online survey that questioned 29,000 people from 58 different countries about their spending habits.  Here are some buy-triggers that Pinoys exhibit:
4 Factors That Influence Filipino Decision To Buy 

While these four aren’t the only factors that determine whether a product (and the marketing campaigns behind it) becomes successful or not, they still give insight on what the Philippine market is like.  Being able to properly utilize information like this is what separates effective advertisements from the ones that do not deliver.


Combating Workday Workout Excuses

It’s hard to stay in shape when you’ve got a 9-6 job, a comfy couch and a satchel bag full of excuses.

But the benefits of regular exercise outweigh whatever excuses you might have to couch potato it out after work.

Excuse #1: No energy after work

Many people complain that they have no energy to workout -not realizing that exercise is the cure to lethargy.

When you exercise, you experience improved circulation.  This means that your blood does a more efficient job at carrying oxygen throughout your body -which results in more energy being created.  That’s why active people usually feel more energetic than those who have sedentary lifestyles.

Still don’t feel up to it?  Well, suck it up!  Push yourself to do at least 10 minutes of aerobic (cardio) or even anaerobic (strength training) activity.  Even just 10 minutes of exercise a day can do amazing things for your body.



Excuse #2: I can’t afford a gym membership

You don’t need a gym membership to workout.  You don’t even need weights or workout equipment.  Sure, these things help.  But what’s more important is that you learn how to help yourself.  It’s not hard to look for workouts on Google or YouTube.


Excuse #3: It’s hopeless!  I’ll never get the body I want

First of all, feeling sorry for yourself isn’t going to help you become who you want to be. You have to work for what you want. So get to it!

suck it up

Excuse #4: I have no time

This is by far the weakest excuse.  You have time to laze in the couch, but you don’t have time to workout?  That’s ridiculous.  If you don’t have time, you make time.

As mentioned earlier, all you need to start off with is 10 minutes.  You can sneak a workout in when you get home or even at the office.  There are lots of ways to stay active.  Take the stairs instead of the elevator.  Walk rather than drive to a restaurant when you go out for lunch with your colleagues.  Do tricep dips at your cubicle or squats in the bathroom.  Do it today.  Do it right now.  You’ll be happy you did.


Excuse #5: I’ve got too much work to do

Your job is important, but so are you.  Practicing proper time management and discipline will allow you to stay on top of things at work, while staying in tip top shape at the same time.  Learn how to multitask.  Sometimes working out helps you find solutions for problems you have at work.  It’s the time your mind is clear, so use it to your advantage.


So what if you don’t have the energy?  So what if you don’t have the best running shoes in the market?  So what if you don’t have experience?  You have all you need: a pair of legs for running and a pair of arms for lifting.  Some people have less than that, but they make do.  So be grateful for the body you’ve got, and show your gratitude by taking care of it.


What are you waiting for?

don't wait

Minimum Wage Millionaire


We all know how mind-numbingly long it takes to make money.  The time between paychecks feels like an eternity -even if your paychecks come just a few weeks apart.   What’s even worse?  The mind-blowing speed you get through your salary!

There are so many things we have to spend on, from the basics (food, electricity, water, WiFi) to the necessary luxuries (phones, laptops, clothes).  We even have to spend in order to work (think transportation fees, meals and coffee).
But the cost of living doesn’t have to make you go broke.  All you need is a little guidance and a lot of discipline.

According to The Millionaire Next Door only 20% of American millionaires come from wealthy families.  The rest are self made.  And one of the most common traits these self made millionaires have is frugality.

These guys don’t come from rich backgrounds, but because they knew how to spend their money wisely they were able to become what most of us only dream of being: millionaires.  We can do that too!  We can learn to be excellent savers and smart spenders.  Remember, each wise investment is another step closer to financial freedom.  So let’s go make our fortune!

Come back to the site every so often to learn easy ways to cut costs.  It’ll be worth it.

In the meantime, here are 9 Smart Habits of Real Millionaires.  Click the link for more info.

1. Start every day before sunrise.

2. Read every day.

3. Step outside your comfort zone.

4. Get 2 hours of peace every weekend.

5. Stay frugal.

6. Work while working out. (Multitask)

7. Never stop learning.

8. Stay motivated.

9. Do a good deed every day.