A Summer Ender To Remember

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In tank tops, short shorts and sunny skirts, we all had fun.
It was the last working day this season of the sun.
The potluck food was a bounty.
3PM in the afternoon everybody was hungry.
Choose your calories wisely if you want to stay sexy.
Out a “bikini” and some got a lil crazy.
That was one hot party.
Here’s to life in this agency!

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The Summer Gals (Pilar, Justine, Tracy & Mona)

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The Beach Boys (Chuck, Dan, Ted & Miggy)

Artist in Action – Elia Fernández

Elia Fernández is a 25 year old illustrator from the Netherlands.   Check out her deviations {here}.

Elia Fernandez - Fish Bubble

Elia Fernandez – Fish Bubble

Elia Fernandez - Love

Elia Fernandez – Love

Elia Fernandez - Seven Nation Army

Elia Fernandez – Seven Nation Army

Elia Fernandez - Pink Elephants

Elia Fernandez – Pink Elephants

elia fernandez - My Astronaut

elia fernandez – My Astronaut

Elia Fernandez - Dreams

Elia Fernandez – Dreams

Artist In Action | Pat Kinsella

Pat Kinsella is a Brooklyn based illustrator.  He employs the use of a muted color palette with occasional -well placed- instances of vibrancy.  His art style is realistic and often times alludes to pop culture subjects (like Mario, Ghostbusters and Starwars).

Enjoy!

Pat Kinsella - Moon Landing

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Pat Kinsella -
Pat Kinsella - Ghost Busters

Down Time Fun at the Workspace

Some of the guys taking a music break.

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Robert, Ray and Dan -our very talented art directors

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Ray Sunga – art director, children’s book illustrator, guitarista

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Dan Tingcunco – art director, Mr. Photogenic, Owner of Cafe Dandy

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Robert (Art director, muscle man, idol), Ray, Dan and Ted (accounts executive, guy who never stops eating (but doesn’t get fat naman), guy who won’t stay still)

Coachella Day at PC&V

This post has been long overdue.  But here it is, Coachella Day at PC&V!

The wonderful thing about the day was how spontaneous it was.  We were talking about Coachella the day before and Anna suggested we all come dressed in hipster wear for work the next day.

It wasn’t supposed to be a big deal.  Just come to work in Coachella clothes and maybe take a few pictures.

But then company owner and President, Ariel Comia (the C in PC&V) offered to art direct us.  As a result, we came up with some pretty cool shots.  The peeps over at Coachella even liked our group photo on Instagram, which was really random.  We wonder if they knew we weren’t in the Coachella event itself, and were actually just phototripping on an office veranda thousands of miles away.


Art Direction from the Boss Dan and Soc Pilar Justine Anna Group Shot iPhone capture Coachella Day!

The Importance of Knowing Your Market

Companies (referred to as “clients”) hire advertising agencies to come up with marketing campaigns and strategies that are aimed at boosting sales.  An advertisement is therefore carefully crafted in order to help clients meet their sales projections.  With all the products out in the market, advertising is needed to show consumers what products are out there and what these products can do for the consuming public.

Some ads are larger than life.  They’re loud, in your face, and proud of it!

Other ads are more subtle.  They may not necessarily scream out at the audience, but that’s okay.  Because sometimes a whisper can be just as effective as a scream -perhaps even more so.

The important thing is knowing your audience (a.k.a. your target market).  You need that knowledge in order to take their money influence their spending habits.  More sales = happy clients.  Happy clients = more money for the agency.  More money for the agency = more libres from the boss!  Everybody wins!  Even the consumers -because, thanks to the guiding power of advertising, they become united with products they want and or need.

Rappler conducted an online survey that questioned 29,000 people from 58 different countries about their spending habits.  Here are some buy-triggers that Pinoys exhibit:
4 Factors That Influence Filipino Decision To Buy 

While these four aren’t the only factors that determine whether a product (and the marketing campaigns behind it) becomes successful or not, they still give insight on what the Philippine market is like.  Being able to properly utilize information like this is what separates effective advertisements from the ones that do not deliver.

Artist In Action – Lora Zombie

Lora Zombie is one of the best grunge artists out there.  She’s got a thing for painting not-so-super heroes, glamour girls, AK-47s, punk rock kids and gentlemen.  Her website shows you how to catch her shows or buy her artwork.  Just click on the link to be dazzled by her unique and colorful watercolor artistry.

What? Still not convinced to look at her site? Will this elegant ballet dancing Spiderman convince you to click the link?

Spiderman

How about this commendably honest grenade?

Mr. Grenade

Maybe this partied out perv of a koala will change your mind…

Party Coala

Click the link.  It’ll be fun!

Artist In Action – Riusuke Fukahori

A work of art is conceived in the creative consciousness.  It starts off as a simple idea, which keeps being developed until the artist is ready to make it come to life.  That’s why it’s so mesmerizing to watch an artist in action.  Each stroke of the paintbrush, pen or pencil allows a Citizen of Imagination to become part of our world.

Riusuke Fukahori using paint and wax to make koi fish inspired artwork to look unbelievably real.  Watch and see.

Things You Should Know – i.e. vs. e.g.

For the copywriters & the grammar nazis:

The Oatmeal comes up with a handy guide to help you remember when to use i.e. vs e.g. in a sentence.

In advertising, every little detail counts.  Being able to differentiate between i.e. and e.g. may not seem terribly important, but -when the time comes- it could help keep you from looking like a complete idiot, e.g., an incompetent fool, a dispensable dummy, and an ignorant nincompoop.  Oh wait…was it e.g. or i.e.?

See?  It can all be pretty damn confusing.
Good thing there’s a guide:

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Artist In Action – Esra Roise

 

Esra Roise is a Norwegian illustrator currently based in Oslo, Norway.  She does the most amazing job of capturing youth-moments -drawing inspiration from “the people around [her], the fashion industry, music, awkward moments and imperfections”.

Enjoy!  And be inspired.
the birthday party dijon esraroise1

roise esraroise_02 the good man
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Artist In Action – Lev Yilmaz

Lev Yilmaz is best known for his YouTube series “Tales of Mere Existence”.
His unapologetic pessimism and candidness gives a surprising amount of depth to his work.  Equally as surprising -and infinitely more unsettling- is how oddly relatable his comics and videos are.
You can check out more of his stuff at: IngredientX.com 

 

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appletree isolation Lev Yilmaz - 30 is the new 20