Pat Kinsella is a Brooklyn based illustrator. He employs the use of a muted color palette with occasional -well placed- instances of vibrancy. His art style is realistic and often times alludes to pop culture subjects (like Mario, Ghostbusters and Starwars).
Some of the guys taking a music break.
This post has been long overdue. But here it is, Coachella Day at PC&V!
The wonderful thing about the day was how spontaneous it was. We were talking about Coachella the day before and Anna suggested we all come dressed in hipster wear for work the next day.
It wasn’t supposed to be a big deal. Just come to work in Coachella clothes and maybe take a few pictures.
But then company owner and President, Ariel Comia (the C in PC&V) offered to art direct us. As a result, we came up with some pretty cool shots. The peeps over at Coachella even liked our group photo on Instagram, which was really random. We wonder if they knew we weren’t in the Coachella event itself, and were actually just phototripping on an office veranda thousands of miles away.
Companies (referred to as “clients”) hire advertising agencies to come up with marketing campaigns and strategies that are aimed at boosting sales. An advertisement is therefore carefully crafted in order to help clients meet their sales projections. With all the products out in the market, advertising is needed to show consumers what products are out there and what these products can do for the consuming public.
Some ads are larger than life. They’re loud, in your face, and proud of it!
Other ads are more subtle. They may not necessarily scream out at the audience, but that’s okay. Because sometimes a whisper can be just as effective as a scream -perhaps even more so.
The important thing is knowing your audience (a.k.a. your target market). You need that knowledge in order to
take their money influence their spending habits. More sales = happy clients. Happy clients = more money for the agency. More money for the agency = more libres from the boss! Everybody wins! Even the consumers -because, thanks to the guiding power of advertising, they become united with products they want and or need.
Rappler conducted an online survey that questioned 29,000 people from 58 different countries about their spending habits. Here are some buy-triggers that Pinoys exhibit:
4 Factors That Influence Filipino Decision To Buy
While these four aren’t the only factors that determine whether a product (and the marketing campaigns behind it) becomes successful or not, they still give insight on what the Philippine market is like. Being able to properly utilize information like this is what separates effective advertisements from the ones that do not deliver.
Lora Zombie is one of the best grunge artists out there. She’s got a thing for painting not-so-super heroes, glamour girls, AK-47s, punk rock kids and gentlemen. Her website shows you how to catch her shows or buy her artwork. Just click on the link to be dazzled by her unique and colorful watercolor artistry.
What? Still not convinced to look at her site? Will this elegant ballet dancing Spiderman convince you to click the link?
How about this commendably honest grenade?
Maybe this partied out perv of a koala will change your mind…
Click the link. It’ll be fun!
A work of art is conceived in the creative consciousness. It starts off as a simple idea, which keeps being developed until the artist is ready to make it come to life. That’s why it’s so mesmerizing to watch an artist in action. Each stroke of the paintbrush, pen or pencil allows a Citizen of Imagination to become part of our world.
Riusuke Fukahori using paint and wax to make koi fish inspired artwork to look unbelievably real. Watch and see.
For the copywriters & the grammar nazis:
The Oatmeal comes up with a handy guide to help you remember when to use i.e. vs e.g. in a sentence.
In advertising, every little detail counts. Being able to differentiate between i.e. and e.g. may not seem terribly important, but -when the time comes- it could help keep you from looking like a complete idiot, e.g., an incompetent fool, a dispensable dummy, and an ignorant nincompoop. Oh wait…was it e.g. or i.e.?
See? It can all be pretty damn confusing.
Good thing there’s a guide:
Esra Roise is a Norwegian illustrator currently based in Oslo, Norway. She does the most amazing job of capturing youth-moments -drawing inspiration from “the people around [her], the fashion industry, music, awkward moments and imperfections”.
Lev Yilmaz is best known for his YouTube series “Tales of Mere Existence”.
His unapologetic pessimism and candidness gives a surprising amount of depth to his work. Equally as surprising -and infinitely more unsettling- is how oddly relatable his comics and videos are.
You can check out more of his stuff at: IngredientX.com
1. Take the stairs instead of the elevator.
2. Try to take a walk whenever you can.
Emailing, texting and phone calling has made it extremely convenient for you and your colleagues to keep in touch. But during work hours it might be more beneficial to walk over to a co-worker’s desk instead of instant messaging him or her about a new job order.
Also try resisting the urge to take your car or hail a cab when going out for lunch. Not only are you doing something good for your body, you’re also doing something good for the environment and for your pocket.
3. Walk fast.
It’s good cardio. Plus you’ll always look like you’re going somewhere important.
4. Workout at your desk.