Yay day!

Our Century Tuna “Metamorphosis” TVC starring James Reid won a Kidlat Award for Best in Visual Effects and Digital Imaging!

Nope, that wasn’t paint. It was actually a starch mixture, a non-chemical, natural liquid. After all, we wouldn’t want to risk the health of our star endorser.

The magic was the reverse action that gave the illusion of the white surface “unwrapping” the real body underneath. And the trick lay in the way the liquid behaved. Needless to say, we had to do it over and over again till we got it perfect.

Thanks to Director Sid Maderazo of 88 Storey Films for making our creative vision come alive. And a special shout out to our Century Tuna clients for giving us the chance to do something as challenging as this.

Check out the TVC on YouTube. https://youtu.be/aWLnzjmjc-Q

Below are the Creative and Marketing teams behind this award-winning Century Tuna ad with endorser James Reid.

jamesreid

#advertisinglife #kidlatawards2017

Advertisements

#PCVBloodyFriday

It was Halloween, the night the PC&V zombies came drenched in red. After the parade of costumes, it was time for a ghastly group pic under the moonlight! Boo!

Yikes! :-O

Yuck!!!

And the Best in Bloody Costume winners are….The bloody bride (Safe), bloody momma (Rod), bloody clown (Jordan), and the bloody “manananggal” (witch of Filipino folklore – Janina). Congratulations! Bwahahaha!

Bloody scary, bloody fun!!!