Yay day!

Our Century Tuna “Metamorphosis” TVC starring James Reid won a Kidlat Award for Best in Visual Effects and Digital Imaging!

Nope, that wasn’t paint. It was actually a starch mixture, a non-chemical, natural liquid. After all, we wouldn’t want to risk the health of our star endorser.

The magic was the reverse action that gave the illusion of the white surface “unwrapping” the real body underneath. And the trick lay in the way the liquid behaved. Needless to say, we had to do it over and over again till we got it perfect.

Thanks to Director Sid Maderazo of 88 Storey Films for making our creative vision come alive. And a special shout out to our Century Tuna clients for giving us the chance to do something as challenging as this.

Check out the TVC on YouTube. https://youtu.be/aWLnzjmjc-Q

Below are the Creative and Marketing teams behind this award-winning Century Tuna ad with endorser James Reid.

jamesreid

#advertisinglife #kidlatawards2017

Throwback Toys

dragtoysseries

Once upon a time, we created a poster campaign for Bed Bar Malate, which used to be the most famous club in Manila’s gay nightlife. We created crossdressed versions of iconic characters to promote Bed’s weekend drag shows. L-R: Pretty Parodies – Queen Kendy, Queen Vada, Queen Sue, Queen Henrietta, and Queen Leona.

#PCVBloodyFriday

It was Halloween, the night the PC&V zombies came drenched in red. After the parade of costumes, it was time for a ghastly group pic under the moonlight! Boo!

Yikes! :-O

Yuck!!!

And the Best in Bloody Costume winners are….The bloody bride (Safe), bloody momma (Rod), bloody clown (Jordan), and the bloody “manananggal” (witch of Filipino folklore – Janina). Congratulations! Bwahahaha!

Bloody scary, bloody fun!!!

Inktober!

Check out the sketchbook of PC&V Senior Art Director Tracy Orozco. This month, she is inspiring the artists in the office to create their own gallery of ink drawings.

“I just want to practice my craft!” she exclaims.

Her collection of daily drawings portray women in all sorts of “me time” moments. Love ’em, Tracy!

Art Around the Office – Part 2

A giclee print by Rob Cham stands on a ledge in the Creative Department, alongside a diecast vintage Batmobile.

Creative Mind: Rob Cham print #2

Bucks, Babes & Booze: Print on canvas by Simone Legno, Creative Head of Tokidoki

A Christian Tamondong print entitled “Box Boy” hangs in the room of one of our Creative Directors.  Tamondong made actual Box Boy toys that were sold during the show at Secret Fresh.

In the Accounts Management area hang two paintings by young but prolific artist Iyan de Jesus. Dubbed as techno-fantasy, her works feature intricate compositions of industrial age symbols that intertwine with idealized human forms, mostly female.

Ronald Caringal’s beautifully art-directed portrait of a woman

Angels at Play: two mixed media works by Maxine Syjuco, daughter of artist couple Cesare and Jean Marie.

What better way to inspire creativity than by turning the workplace into art gallery?

Art Around the Office – Part 1

Welcome to the PC&V Art Gallery! :-) This is the reception area of our ground floor office.


Facing the main door is a surrealistic painting by Baguio-based artist Rishab Tibon, a former Art Director at Ogilvy Cebu.


This painting by University of the Philippines graduate Alee Garibay has “habulin bago dumilim” scrawled over it. In English, it means “chase it before darkness falls.”

In the conference room on the ground floor hangs this powerful work by self-taught artist Roberto Sanchez (who also happens to be a DJ and businessman.) It was part of his I AM DON JUAN solo exhibit at Vinyl on Vinyl Gallery.

Two vinyl record paintings by Felix Rosales serve as the highlight of the ground floor conference room. Plates by Filipino potter Ugo Bigyan are lined up over the granite conference table.


We’ve got three new works by self-taught artist Anjo Bolarda, the community founder of Behance Philippines.


Advertising Creative JP Cuison created a series of paintings based on his original cartoon characters, Buzztro and Jarvis the Albino Bat. This is the centerpiece of that project, and below is the poster for the exhibition at Secret Fresh Ronac Center Greenhills.

Artist In Action – Alyssa Larisse De Asis

Meet our Artist of the Week Filipina Alyssa Larisse De Asis. Her single illustration inspired the creation of colorful bags and clothing in the fabulous week of Paris fashion. International contemporary designer Manish Arora, known for his astute craftsmanship and exciting play on hues, bought her work and brought her vision on the runway as unique pieces on his Autumn Winter 2014 Collection.

final
Photo credit:Style.com

Artist In Action | Pat Kinsella

Pat Kinsella is a Brooklyn based illustrator.  He employs the use of a muted color palette with occasional -well placed- instances of vibrancy.  His art style is realistic and often times alludes to pop culture subjects (like Mario, Ghostbusters and Starwars).

Enjoy!

Pat Kinsella - Moon Landing

i_hear_sunshine

Pat Kinsella -
Pat Kinsella - Ghost Busters

Coachella Day at PC&V

This post has been long overdue.  But here it is, Coachella Day at PC&V!

The wonderful thing about the day was how spontaneous it was.  We were talking about Coachella the day before and Anna suggested we all come dressed in hipster wear for work the next day.

It wasn’t supposed to be a big deal.  Just come to work in Coachella clothes and maybe take a few pictures.

But then company owner and President, Ariel Comia (the C in PC&V) offered to art direct us.  As a result, we came up with some pretty cool shots.  The peeps over at Coachella even liked our group photo on Instagram, which was really random.  We wonder if they knew we weren’t in the Coachella event itself, and were actually just phototripping on an office veranda thousands of miles away.


Art Direction from the Boss Dan and Soc Pilar Justine Anna Group Shot iPhone capture Coachella Day!

Unofficial PC&V

PC&V Communications is an advertising company based in Makati, Philippines.

This is our unofficial blog.

We also have an official blog: PC&V.
Check it out to see our list of clients and the advertisements we’ve done for them.

PC&V captures our professional side.  This blog captures the human experience of working in an ad agency.

Sounds cool?  Of course it is!
…or at least, we hope to make it that way by filling this space with all sorts of creative content and helpful information to help you get through your own creative process.

Enjoy!