Nope, that wasn’t paint. It was actually a starch mixture, a non-chemical, natural liquid. After all, we wouldn’t want to risk the health of our star endorser.
The magic was the reverse action that gave the illusion of the white surface “unwrapping” the real body underneath. And the trick lay in the way the liquid behaved. Needless to say, we had to do it over and over again till we got it perfect.
Thanks to Director Sid Maderazo of 88 Storey Films for making our creative vision come alive. And a special shout out to our Century Tuna clients for giving us the chance to do something as challenging as this.
Check out the TVC on YouTube. https://youtu.be/aWLnzjmjc-Q
Below are the Creative and Marketing teams behind this award-winning Century Tuna ad with endorser James Reid.