Yay day!

Our Century Tuna “Metamorphosis” TVC starring James Reid won a Kidlat Award for Best in Visual Effects and Digital Imaging!

Nope, that wasn’t paint. It was actually a starch mixture, a non-chemical, natural liquid. After all, we wouldn’t want to risk the health of our star endorser.

The magic was the reverse action that gave the illusion of the white surface “unwrapping” the real body underneath. And the trick lay in the way the liquid behaved. Needless to say, we had to do it over and over again till we got it perfect.

Thanks to Director Sid Maderazo of 88 Storey Films for making our creative vision come alive. And a special shout out to our Century Tuna clients for giving us the chance to do something as challenging as this.

Check out the TVC on YouTube. https://youtu.be/aWLnzjmjc-Q

Below are the Creative and Marketing teams behind this award-winning Century Tuna ad with endorser James Reid.

jamesreid

#advertisinglife #kidlatawards2017

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Coachella Day at PC&V

This post has been long overdue.  But here it is, Coachella Day at PC&V!

The wonderful thing about the day was how spontaneous it was.  We were talking about Coachella the day before and Anna suggested we all come dressed in hipster wear for work the next day.

It wasn’t supposed to be a big deal.  Just come to work in Coachella clothes and maybe take a few pictures.

But then company owner and President, Ariel Comia (the C in PC&V) offered to art direct us.  As a result, we came up with some pretty cool shots.  The peeps over at Coachella even liked our group photo on Instagram, which was really random.  We wonder if they knew we weren’t in the Coachella event itself, and were actually just phototripping on an office veranda thousands of miles away.


Art Direction from the Boss Dan and Soc Pilar Justine Anna Group Shot iPhone capture Coachella Day!

Artist In Action – Manuel Rebollo

Manuel Rebollo is a graphic artist from Spain.  He sometimes goes by the pen name El Gato Azul (The Blue Cat).

His artwork focuses on clean lines, pretty women and smart injections of color (usually through the inclusion of word art) -making him a great fashion illustrator.  You can buy his artwork here or simply admire it here.

Sed De Ti

Rebollo’s imagining of Pablo Neruda’s poem “Sed De Ti” -which is roughly translated as “Thirst For You”.

We All Can Fly

Take Your Clothes Off

Life In Hell

Life In Hell is a comic series created by Matt Groening. The reason his name sounds so familiar is because he’s the mad man creative genius behind The Simpsons and Futurama.  But Life In Hell has been around for much longer, beginning in the late 1970’s.  It ended on June 16, 2012 because Groening became too busy with his cartoon series.

The comic series offers a satirical commentary on life.  A lot of it is based on Matt Groening’s personal observations and experiences as a cartoonist living in Los Angeles, California.

 

For Beginners

The Modern Creative

Life In Hell

8 Hours To Kill

Word Up – Jeffrey McDaniel

We need more poetry in our lives.
…And more kisses.

Archipelago of Kisses
Jeffrey McDaniel

We live in a modern society. Husbands and wives don’t
grow on trees, like in the old days. So where
does one find love? When you’re sixteen it’s easy,
like being unleashed with a credit card
in a department store of kisses. There’s the first kiss.
The sloppy kiss. The peck.
The sympathy kiss. The backseat smooch. The we
shouldn’t be doing this kiss. The but your lips
taste so good kiss. The bury me in an avalanche of tingles kiss.
The I wish you’d quit smoking kiss.
The I accept your apology, but you make me really mad
sometimes kiss. The I know
your tongue like the back of my hand kiss. As you get
older, kisses become scarce. You’ll be driving
home and see a damaged kiss on the side of the road,
with its purple thumb out. If you
were younger, you’d pull over, slide open the mouth’s
red door just to see how it fits. Oh where
does one find love? If you rub two glances, you get a smile.
Rub two smiles, you get a warm feeling.
Rub two warm feelings and presto-you have a kiss.
Now what? Don’t invite the kiss over
and answer the door in your underwear. It’ll get suspicious
and stare at your toes. Don’t water the kiss with whiskey.
It’ll turn bright pink and explode into a thousand luscious splinters,
but in the morning it’ll be ashamed and sneak out of
your body without saying good-bye,
and you’ll remember that kiss forever by all the little cuts it left
on the inside of your mouth. You must
nurture the kiss. Turn out the lights. Notice how it
illuminates the room. Hold it to your chest
and wonder if the sand inside hourglasses comes from a
special beach. Place it on the tongue’s pillow,
then look up the first recorded kiss in an encyclopedia: beneath
a Babylonian olive tree in 1200 B.C.
But one kiss levitates above all the others. The
intersection of function and desire. The I do kiss.
The I’ll love you through a brick wall kiss.
Even when I’m dead, I’ll swim through the Earth,
like a mermaid of the soil, just to be next to your bones.

Artist In Action – Alex Noriega

Alex Noriega’s blog (Stuff No One Told Me) offers a series of comics depicting…well…stuff no one told him about life.  The wisdom he shares is a little unconventional, as is his delivery, but that’s what makes him so awesome!

Alex Noriega (44)

Alex Noriega (38)

Alex Noriega (58)

Alex Noriega (33)

Alex Noriega (08)

Alex Noriega (09)

Alex Noriega (48)

Climbing Your Mountain (An Artist’s Journey)

Alex Noriega is an artist from Barcelona. He likes making cute comics about the life lessons he’s learned. We’ll be posting more of his stuff tomorrow, but today we’ll be featuring one of his longer comics. It ties in with yesterday’s video post about the journeys in life we all embark on.

Noriega depicts his personal struggle to become an artist.  Although he illustrates his own struggles, the insights he gives are easy to relate to.

Let us know in the comment section if you can identify with what Noriega is saying.

Climbing Your Mountain - An Artist's Journey

Oh, the Places You’ll Go

You’re off to great places
Today is your day!
Your mountain is waiting!
So get on your way…

The people of Burning Man deliver a reading of Dr. Seuss’s Oh, the Places You’ll Go –sharing the book’s simple, yet comforting and powerful message about the ups and downs of life.  

Burning Man is a week long event that takes place in the Black Rock Desert of Nevada. It started as a bonfire summer solstice tradition in Baker Beach, but soon became a huge pop culture phenomena. The last Burning Man Festival drew in over 56,000 people. Each of whom paid a $240-420 entrance fee. 68,000 passes have been sold for this year’s Burning Man, each priced at $380.
The event starts on the last Monday of August and ends on the first Monday of September. The man-shaped effigy (which gave the event its name) is always scheduled to be burnt on a Saturday.

Robin Thicke – Blurred Lines

It’s the middle of a Friday afternoon, we’re all in the office and we all just happen to catch ourselves watching the uncensored version of this video. It’s completely sexist and demeaning to women but we can’t look away. And we don’t want to. The colors, the boobs, Robin Thicke’s bright blue eyes!

This is what we do at work.

Note: the girls in the office were the ones watching this video, the guys were at their desks feeling somewhat uncomfortable.

Doodling A Smile

Lim Heng Swee is an illustrator from Kuala Lumpur, Malaysia. He’s more popularly known as “ilovedoodle”. And, swear to (insert deity of choice here), this guy comes up with the cutest doodles on the interwebs!

He’s currently doing an ongoing Facebook project called “Doodle Everyday“.  According to his website, his main goal is to make people smile more.  What a great guy!

His doodles are as insightful as they are cutesy.  They show that a change in perspective can make all the difference.  That’s definitely something to smile about.

ilovedoodle

Discover Yourself

Let's Hug

Dare to Dream

Happiness - Lim Heng Swee