Artist in Action – Elia Fernández

Elia Fernández is a 25 year old illustrator from the Netherlands.   Check out her deviations {here}.

Elia Fernandez - Fish Bubble

Elia Fernandez – Fish Bubble

Elia Fernandez - Love

Elia Fernandez – Love

Elia Fernandez - Seven Nation Army

Elia Fernandez – Seven Nation Army

Elia Fernandez - Pink Elephants

Elia Fernandez – Pink Elephants

elia fernandez - My Astronaut

elia fernandez – My Astronaut

Elia Fernandez - Dreams

Elia Fernandez – Dreams

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Artist In Action | Pat Kinsella

Pat Kinsella is a Brooklyn based illustrator.  He employs the use of a muted color palette with occasional -well placed- instances of vibrancy.  His art style is realistic and often times alludes to pop culture subjects (like Mario, Ghostbusters and Starwars).

Enjoy!

Pat Kinsella - Moon Landing

i_hear_sunshine

Pat Kinsella -
Pat Kinsella - Ghost Busters

Down Time Fun at the Workspace

Some of the guys taking a music break.

rob ray dan

Robert, Ray and Dan -our very talented art directors

ray

Ray Sunga – art director, children’s book illustrator, guitarista

dan

Dan Tingcunco – art director, Mr. Photogenic, Owner of Cafe Dandy

rob ray dan ted

Robert (Art director, muscle man, idol), Ray, Dan and Ted (accounts executive, guy who never stops eating (but doesn’t get fat naman), guy who won’t stay still)

Coachella Day at PC&V

This post has been long overdue.  But here it is, Coachella Day at PC&V!

The wonderful thing about the day was how spontaneous it was.  We were talking about Coachella the day before and Anna suggested we all come dressed in hipster wear for work the next day.

It wasn’t supposed to be a big deal.  Just come to work in Coachella clothes and maybe take a few pictures.

But then company owner and President, Ariel Comia (the C in PC&V) offered to art direct us.  As a result, we came up with some pretty cool shots.  The peeps over at Coachella even liked our group photo on Instagram, which was really random.  We wonder if they knew we weren’t in the Coachella event itself, and were actually just phototripping on an office veranda thousands of miles away.


Art Direction from the Boss Dan and Soc Pilar Justine Anna Group Shot iPhone capture Coachella Day!

The Importance of Knowing Your Market

Companies (referred to as “clients”) hire advertising agencies to come up with marketing campaigns and strategies that are aimed at boosting sales.  An advertisement is therefore carefully crafted in order to help clients meet their sales projections.  With all the products out in the market, advertising is needed to show consumers what products are out there and what these products can do for the consuming public.

Some ads are larger than life.  They’re loud, in your face, and proud of it!

Other ads are more subtle.  They may not necessarily scream out at the audience, but that’s okay.  Because sometimes a whisper can be just as effective as a scream -perhaps even more so.

The important thing is knowing your audience (a.k.a. your target market).  You need that knowledge in order to take their money influence their spending habits.  More sales = happy clients.  Happy clients = more money for the agency.  More money for the agency = more libres from the boss!  Everybody wins!  Even the consumers -because, thanks to the guiding power of advertising, they become united with products they want and or need.

Rappler conducted an online survey that questioned 29,000 people from 58 different countries about their spending habits.  Here are some buy-triggers that Pinoys exhibit:
4 Factors That Influence Filipino Decision To Buy 

While these four aren’t the only factors that determine whether a product (and the marketing campaigns behind it) becomes successful or not, they still give insight on what the Philippine market is like.  Being able to properly utilize information like this is what separates effective advertisements from the ones that do not deliver.